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CRT-550 Practice Questions

Question # 1

A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?

A.

Engagement Split > Send email > Wait > Random Split > Send email

B.

Random Split > Send email > Join > Decision Split > Wait > Send email

C.

Random Split > Send email > Wait > Engagement Split > Join > Send email

D.

Decision Split > Send email > Engagement Split > Send email



C.

Random Split > Send email > Wait > Engagement Split > Join > Send email




Question # 2

NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

A.

last purchase date

B.

proximity to store

C.

lifetime purchase value

D.

conversion rate



A.

last purchase date


C.

lifetime purchase value


D.

conversion rate




Question # 3

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud? Choose 2 answers

A.

Business Units can have more than one parent Business Unit.

B.

Subscribers can only appear in one Business Unit.

C.

Business Units can mirror an organization's operational structure.

D.

Business Units can share information with other Business Units.



C.

Business Units can mirror an organization's operational structure.


D.

Business Units can share information with other Business Units.




Question # 4

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend
What action should be taken to increase subscriber engagement?
Choose 2 answers

A.

Increase volume of emails to a wider audience.

B.

Increase the use of dynamic content in emails.

C.

Adopt a Cart Abandonment Email Campaign.

D.

Introduce more identity verification steps in check out process



B.

Increase the use of dynamic content in emails.


C.

Adopt a Cart Abandonment Email Campaign.




Question # 5

A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?

A.

A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

B.

A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

C.

A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

D.

A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.



C.

A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.




Question # 6

What is the skill set you need to build emails with dynamic content?

A.

CSS

B.

HTML

C.

Ampscript

D.

SSJS



C.

Ampscript




Question # 7

A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?

A.

Currency

B.

Decimal

C.

Number

D.

Float



B.

Decimal




Question # 8

What is a correct statement about a database of record? Choose 2 answers

A.

A database of record is a centralized storage repository of data about objects or people.

B.

A database of record is any database containing subscriber data.

C.

A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.

D.

A database of record is a system in which a subscriber's status is maintained



A.

A database of record is a centralized storage repository of data about objects or people.


D.

A database of record is a system in which a subscriber's status is maintained




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Salesforce CRT-550 Exam Dumps

Exam Name: Salesforce Certified Marketing Cloud Consultant Exam (SU24)
Certification Name: Salesforce Marketing Cloud Consultant

Salesforce CRT-550 exam dumps are created by industry top professionals and after that its also verified by expert team. We are providing you updated Salesforce Certified Marketing Cloud Consultant Exam (SU24) exam questions answers. We keep updating our Salesforce Marketing Cloud Consultant practice test according to real exam. So prepare from our latest questions answers and pass your exam.

  • Total Questions: 151
  • Last Updation Date: 27-Jan-2025

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