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Marketing-Cloud-Consultant Practice Questions

Question # 1

A company is hosting a series of events and wants its customers who register to enter into
a journey. Which two methods are viable configurations for entry? Choose 2 answers

A.

A form hosted on the company website that fires the entry event via REST API.

B.

A Smart Capture form hosted in CloudPages that updates a Profile attribute.

C.

A Smart Capture form hosted in CloudPages that populates the entry source.

D.

A form hosted on the company website that fires the entry event via SOAP API.



C.

A Smart Capture form hosted in CloudPages that populates the entry source.


D.

A form hosted on the company website that fires the entry event via SOAP API.




Question # 2

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this?

A.

Use a text-response message template with embedded AMPscript to capture the response.

B.

Use an info capture message template to capture the response.

C.

Use an outbound message template with embedded AMPscript to capture the response.

D.

Use a vote/survey message template to capture the response.



B.

Use an info capture message template to capture the response.




Question # 3

A marketer want to personalize an email with real-time weather information from the Sunny
Sky API.
What tool should be used to parse and display the response within the email?

A.

Node.JS

B.

Apex

C.

SSJS

D.

GTL



A.

Node.JS




Question # 4

Northern Trail Outfitters wants to include a 'view online' link in an email template to enable
users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

A.

%%view_as_webpage%%

B.

%%view_email_url%%

C.

%%vawp%%

D.

%%view_online%%



A.

%%view_as_webpage%%




Question # 5

Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to
adopt Journey Builder to help with the execution of their marketing programs. NTO does
not want to duplicate efforts within the platform and has asked if they could stop using
Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of
Automation Studio?

A.

Setting behavior-based goals

B.

Designing decision logic via an intuitive user interface

C.

Building simple segmented campaigns without SQL queries

D.

creating customer segments from multiple data extensions

E.

Processing zipped and encrypted file containing subscriber data



C.

Building simple segmented campaigns without SQL queries


D.

creating customer segments from multiple data extensions


E.

Processing zipped and encrypted file containing subscriber data




Question # 6

A consultant needs to send an email to subscribers who have made a purchase. The data
used for the send exists on two data extensions-Subscribers and OrderTable, and the
customer would like to include key information from both tables, such as:
* CustomerlD
* FirstName
* EmailAddress
* OrderlD
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?

A.

SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate,
T2.ShippedDate FROM ' Subscribers OUTER JOIN OrderTable ON
Subscribers.CustomerlD=OrderTable.CustomerlD

B.

SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD,
OrderDate, ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD

C.

SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate
FROM Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD

D.

SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate,
T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON
T1.CustomerID=T2.CustomerID



D.

SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate,
T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON
T1.CustomerID=T2.CustomerID




Question # 7

Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects
Salesforce Orders when they are either created or updated with a status of New, Currently
Knitting Shipped, and Complete. Their Journey works when orders are created, but they
notice that it does not inject customers when their status is updated.
What could be causing this?

A.

The associated Contact should be updated to be injected

B.

Synchronized Data Sources poll for changes every 15 minutes at the quickest

C.

Orders are not being updated from not meeting criteria to meeting criteria

D.

Orders should be set up to allow injection upon update in Connect Configuration



C.

Orders are not being updated from not meeting criteria to meeting criteria




Question # 8

If I want to introduce a new line of footwear. I am excluding anyone who does not have
shoe as an attribute listed in their preference center. I plan to send the emails daily. After a
short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.

A.

High Watermark if journey builder

B.

Preference center is too strict

C.

Deliverability issues on account

D.

Email frequency too high



A.

High Watermark if journey builder




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Certification Name: Salesforce Marketing Cloud Consultant

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