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Salesforce-Marketing-Associate Practice Questions

Question # 1
A marketing associate wants to ensure that valid and clean data is being captured in a data extension. What should help promote good data quality?
A. Proper data types on each field
B. Data Retention Policies
C. Default values on each field


A. Proper data types on each field

Explanation:

Using proper data types on each field in a data extension helps ensure that only valid data is entered and stored. Defining specific data types (e.g., Text, Number, Date) enforces data validation, which reduces the risk of errors and improves overall data quality. By setting appropriate data types, data integrity is maintained, and downstream processes can operate more effectively.

Why Proper Data Types Matter: They help prevent input errors and ensure data consistency, making data extensions more reliable for segmentation, personalization, and reporting.

Salesforce Documentation Reference: Check Data Extension Field Types for guidelines on selecting proper data types for data extension fields.


Question # 2
Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience. How should the marketing associate accomplish this?
A. Use the customer base data extension as the target and the gold tier data extension as excluded.
B. Create a random data extension and suppress gold tier members from the customer base data extension.
C. Use a data extension that includes only tiered members that opened the previous email.


A. Use the customer base data extension as the target and the gold tier data extension as excluded.

Explanation:

To avoid resending an email announcement about a new shoe to gold tier members who were informed last week, the marketing associate at Cloud Kicks should use the customer base data extension as the target audience and exclude the gold tier data extension from the send. This approach ensures that the communication is sent to the entire customer base except for those who are part of the gold tier segment, preventing overlap and redundancy in messaging to the gold tier members.

This targeted and exclusionary strategy is a best practice in email marketing, allowing marketers to finely tune their audience segments to deliver relevant and timely content without unnecessary repetition to certain groups.

References: Salesforce Marketing Cloud's Email Studio and segmentation capabilities offer functionalities to include and exclude specific segments or data extensions when defining the target audience for an email campaign, ensuring precise audience targeting and effective communication.


Question # 3
The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content about Journey Builder functionality. Which resource should the assoclate use?
A. Trailhead
B. Salesforce Developer Center
C. Salesforce Help & Training


A. Trailhead

Explanation:

For self-paced learning content about Journey Builder functionality, the associate should use Trailhead. Trailhead is Salesforce's interactive, gamified learning platform that offers modules and trails for various Salesforce products and features, including Journey Builder. It provides a range of resources from beginner to advanced levels, making it an ideal place for digital marketing associates to learn at their own pace and enhance their skills in utilizing Journey Builder effectively.

Question # 4
Which key allows marketers to manage customers subscribed to multiple channels as one unique profile?
A. Primary Key
B. Contact Key
C. API Key


B. Contact Key

Explanation:

In Salesforce Marketing Cloud, the Contact Key serves as a unique identifier for each customer across multiple channels, allowing marketers to manage and recognize individual customers as a single unique profile regardless of how many channels they interact with. This is crucial for maintaining a unified view of the customer and ensuring that marketing efforts are coherent and consistent across different touchpoints.

The Contact Key enables a holistic approach to customer data management, supporting targeted and personalized marketing efforts across various channels, including email, mobile, social media, and more.

References: Salesforce Marketing Cloud documentation on Contact Management clearly outlines the role and importance of the Contact Key in managing customer profiles and ensuring a unified approach to cross-channel marketing.


Question # 5
Northern Trail Outfitters has a product recall and needs to send a dedicated email for each individual product with a serial number in the recall. When sending to the targeted audience in a data extension, which configuration option should an associate utilize to ensure that a subscriber who purchased multiple products receives an email for each product?
A. Ensure deduplication is not selected,
B. Utilize transactional send classification.
C. Disable Auto-suppression list.


A. Ensure deduplication is not selected,

To ensure that a subscriber who purchased multiple recalled products receives an email for each product, deduplication should not be selected. This allows Salesforce Marketing Cloud to send multiple emails to the same subscriber based on each unique product in the recall list.

Why Avoid Deduplication: Deduplication limits each subscriber to a single email per send. Disabling it allows subscribers to receive distinct emails for each product they own.

Salesforce Documentation Reference: For details, refer to Deduplication Settings.

Question # 6
A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow. Which CAN-SPAM classification should the associate use?
A. Commercial
B. Transactional
C. Account Default



Explanation:

For setting up a promotional email within the email send flow for Cloud Kicks, the associate should use the "Commercial" CAN-SPAM classification. This classification is used for emails that primarily contain advertising or promotional content, which is the case for a promotional email. Using the correct classification ensures compliance with CAN-SPAM Act requirements, such as providing a clear way for recipients to opt-out of future emails and including the sender's valid physical postal address in the email.

Question # 7
The marketing team at Cloud Kicks is reusing an email with updated copy. How will sending the proof with "Track Clicks" unchecked in Test and Preview allow the team to validate links?
A. URLs can be viewed directly in the email.
B. URLs must be clicked to verify.
C. URLs will be loaded into a report for the email.


A. URLs can be viewed directly in the email.

Explanation:

When sending a proof email in Salesforce Marketing Cloud with "Track Clicks" unchecked, the URLs in the email appear as they are, rather than being modified by tracking parameters. This allows the marketing team to visually inspect the URLs directly within the email without needing to click through them. Disabling click tracking simplifies the review process by displaying the exact URLs as they would appear in the final email.

Purpose of Unchecking "Track Clicks": This is commonly done to avoid generating tracking parameters in URLs, which could clutter the validation process and create confusion when reviewing or testing the email.

Salesforce Documentation Reference: For more information on sending proofs and tracking options, refer to Salesforce Marketing Cloud Documentation on Email Studio Testing.


Question # 8
A marketing associate at Cloud Kicks has been asked to manually import some data into Marketing Cloud Engagement. They receive a tab-delimited file named "products.txt" that is small enough to be imported from their desktop and contains column headings. Which step should the associate take before importing the file into Marketing Cloud Engagement?
A. Rename the file to "products.xml".
B. Use Automation Studio to create a File Transfer activi
C. Create the target data extension in Marketing Cloud.


C. Create the target data extension in Marketing Cloud.

Explanation:

Before importing a file into Salesforce Marketing Cloud Engagement, it’s essential to have a target data extension that matches the structure of the data being imported. The marketing associate must create a data extension with appropriate fields that correspond to the column headings in the "products.txt" file to ensure a smooth import process.

Why Creating a Data Extension is Necessary: The data extension serves as the repository where the imported data will be stored. Without this, the data import would have no target location. The file's format and field names should match the data extension schema for the import to be successful.

Salesforce Documentation Reference: For additional guidance, refer to Salesforce Marketing Cloud Documentation on Importing Data, which details the process of creating data extensions and importing data.


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Salesforce Salesforce-Marketing-Associate Exam Dumps

Exam Name: Salesforce Certified Marketing Associate Exam
Certification Name: Marketing Cloud Associate

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