Question # 1 A new subscriber signs up for a newsletter at Cloud Kicks and receives a welcome email.
What is the subscriber's status on the All Subscribers list in Email Studio? A. ActiveB. SentC. Opted In
Click for Answer
A. Active
Answer Description Explanation:
When a new subscriber signs up for a newsletter and receives a welcome email, they are automatically marked as "Active" on the All Subscribers list in Email Studio. This status indicates that the subscriber has been added to the list and is eligible to receive emails. The "Active" status is assigned by default unless the subscriber opts out or is otherwise suppressed.
Active Status Explanation: Active subscribers are eligible to receive emails unless they unsubscribe or bounce, at which point their status may change.
Salesforce Documentation Reference: See Subscriber Status Definitions for more on subscriber statuses in Salesforce Marketing Cloud.
Question # 2 Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.
How should the marketing associate create the data extension? A. Export the data, add fields externally, and import it back into the original data extension.B. Directly modify the existing data extension and save with a new name.C. Copy the data extension from the original campaign and modify the fields.
Click for Answer
C. Copy the data extension from the original campaign and modify the fields.
Answer Description To prepare a data extension for a new campaign that has some fields matching a previous data extension but also requires additional fields, the marketing associate should copy the data extension from the original campaign and then modify the fields as needed. This approach allows the associate to retain the structure and settings of the original data extension while making necessary adjustments for the new campaign, ensuring efficiency and consistency in data management practices.
Question # 3 A new marketing associate at Northern Trail Outfitters wants to learn how to use Marketing
Cloud Engagement.
Which resource provides knowledge checks and community-centered assets? A. Salesforce Help & TrainingB. Knowledge BaseC. Trailhead
Click for Answer
C. Trailhead
Answer Description Explanation : Trailhead by Salesforce is an interactive, gamified learning platform designed
to teach a wide range of Salesforce and related skills. It provides modules, projects, and
super badges that cover various aspects of Salesforce, including Marketing Cloud
Engagement. Trailhead stands out for its knowledge checks and community-centered
assets, such as forums and leaderboards, that enhance the learning experience.
Learners can engage with specific trails tailored to Marketing Cloud Engagement,
progressing through hands-on challenges that validate their knowledge and skills. The
community aspect allows for collaboration and sharing of insights among users, further
enriching the learning journey.
References : Salesforce's Trailhead platform offers a dedicated section for Marketing Cloud
Engagement, where users can find a variety of learning paths and modules designed to
enhance their understanding and proficiency in using the platform.
Question # 4 Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and
addresses based on the nearest store location to each subscriber. This feature has
been scripted by NTO's Marketing Cloud Engagement developer. Each time a marketing
associate sends out an email, they need to ensure this feature is activated.
Which setting in the email send flow controls this? A. Sender ProfileB. From Address ManagementC. Delivery Profile
Click for Answer
A. Sender Profile
Answer Description Explanation : In Salesforce Marketing Cloud Engagement, the Sender Profile setting within
the email send flow controls the sender's name and email address that recipients see. For
Northern Trail Outfitters (NTO), which uses varying sender names and addresses based on
the nearest store location to each subscriber, the Sender Profile is crucial. It can be
scripted or configured to dynamically change based on specific criteria, such as subscriber
location, to personalize the sender information for each email send.
By ensuring the correct Sender Profile is selected or the appropriate script is included in
the Sender Profile, marketing associates can activate this personalized feature for each
email campaign, enhancing the relevance and personalization of their communications.
References : Salesforce Marketing Cloud documentation on email sending configurations
provides detailed guidance on setting up and using Sender Profiles, including how to
incorporate dynamic content and scripts to personalize sender information.
Question # 5 Cloud Kicks is participating in an event partnering with athletic leagues and other sports retailers. The marketing team would like to collect consent to email attendees after the event.
What is the best practice to collect consent? A. Obtain handwritten submissions at the bootB. Provide a digital form or QR code at the booth.C. Email everyone from the attendance list.
Click for Answer
B. Provide a digital form or QR code at the booth.
Answer Description The best practice for collecting consent to email event attendees, particularly in a setting such as an event partnering with athletic leagues and other sports retailers, is to provide a digital form or QR code at the booth. This approach enables attendees to easily and quickly provide their consent to receive communications, including their email addresses and any other necessary information, directly from their mobile devices.
Using a digital form or QR code not only streamlines the consent collection process but also ensures accuracy and efficiency in capturing attendee information. It also aligns with best practices in data collection and consent management, ensuring that consent is obtained in a clear and unambiguous manner.
References: Best practices in event marketing and consent collection emphasize the importance of making the process as accessible and straightforward as possible for attendees, often recommending digital solutions like forms or QR codes to enhance user experience and compliance.
Question # 6 The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage consent before sending SMS messages to customers.
Which feature should the associate use? A. CloudPagesB. Email StudioC. Contact Bulilder
Click for Answer
A. CloudPages
Answer Description Explanation:
CloudPages is the feature that allows the creation of Smart Capture forms within Salesforce Marketing Cloud. Using CloudPages, Northern Trail Outfitters can set up a form to collect consent specifically for SMS messaging. This form can be designed to manage preferences, gather customer information, and confirm opt-in for SMS, ensuring compliance with consent regulations.
Why CloudPages: It offers the flexibility to create forms and landing pages that collect customer data directly into Marketing Cloud, and Smart Capture enables easy integration with data extensions.
Salesforce Documentation Reference: For more details, refer to CloudPages and Smart Capture Overview.
Question # 7 A marketing associate needs to select a content block within Content Builder for an email
template with the following requirements:There are two separate content versions available. The two content versions will need to be evaluated on performance. The two content versions will need to be contained into one content block.
Which content block should the associate use? A. A/B Test ContentB. HTML ContentC. Dynamic Content
Click for Answer
A. A/B Test Content
Answer Description Explanation : For an email template that requires two separate content versions to be
evaluated on performance within a single content block, the associate should use an A/B
Test Content block in Content Builder. This feature allows for the creation of two variations
of content within the same block, with the system automatically splitting the audience to
receive either version A or B. Performance metrics can then be analyzed to determine
which version performed better, enabling data-driven decisions for future content
strategies.
Question # 8 A marketing associate at Northern Trail Outfitters wants to confirm a possible Marketing Cloud Engagement outage before escalating.
What should the associate reference? A. Salesforce Trust SiteB. Salesforce Help & TrainingC. Trailblazer Community
Click for Answer
A. Salesforce Trust Site
Answer Description Explanation:
To confirm a possible Marketing Cloud Engagement outage before escalating, the associate should reference the Salesforce Trust Site. This site provides real-time information on system performance and security, including updates on incidents and maintenance for all Salesforce products, including Marketing Cloud. By checking the Salesforce Trust Site, the associate can quickly determine if there is an official outage or maintenance event affecting Marketing Cloud services, thereby informing the next steps for escalation or communication with stakeholders.
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