You are a Customer Data Platform Specialist. Audience insights users state that they are
not able to quickly find details on specific customers while searching customer profiles. You
explain the index and search capabilities within audience insights.
Which two statements are correct about configuring and using search and filter index
capabilities? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

You are a Customer Data Platform Specialist. You want to add data sources that connect
to data in the organization’s Azure Data Lake. You need to enable data profiling for the
entity within the data source while creating it.
Which three actions should you perform in sequence to meet this requirement? To answer,
move the appropriate actions from the list of actions to the answer area and arrange them
in the correct order.

You are a Customer Data Platform Specialist. The sales team asks you for an update on its
requirement to be able to create a marketing list in Dynamics 365 Sales from audience
insights data.
Which validation is necessary to satisfy the sales team’s requirement?

You are a Customer Data Platform Specialist. Your company has audience insights set up
as their Customer Data Platform (CDP). The product owner entered a user story on your
backlog to add data from the new loyalty solution into the CDP. You defined the data
source. You are ready to add the loyalty contacts to the data unification process.
Which new data entity area should you select in the Map phase of the data unification
process?

You are a Customer Data Platform Specialist. You completed an initial implementation of
audience insights. The marketing team wants to send a survey to customers. The survey
will determine their interest in several new services that your company may begin offering. The marketing team will use a new survey website that can provide the results in a format
that allows you to perform a custom SFTP import without going through the data unification
process.
How can you display the levels of interest a customer has in each new service to users in
Dynamics 365 Sales?

Note: This question is part of a series of questions that present the same scenario. Each
question in the series contains a unique solution that might meet the stated goals. Some
question sets might have more than one correct solution, while others might not have a
correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result,
these questions will not appear in the review screen.
You are a Customer Data Platform Specialist. Your company’s information technology
department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by transforming the first row to be used as headers, defining
column types to be appropriate field types, and naming the query. Create a full name
column if it does not exist by merging the columns for the first name and last name. Click
“Next” and your data is now ready for unification.
Does this meet the goal?

You are a Customer Data Platform Specialist. Your company operates mainly in the
business-to-business (B2B) space.
The chief marketing officer (CMO) asks you to implement audience insights and ensure
that it can handle the company’s B2B scenarios and data.
Which statement is correct when considering audience insights for business accounts
versus individual consumers?

You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users
have complained that they are not able to quickly find customers using main demographic
data points. You must ensure users are able to search customers using any of the
available fields.
Which two statements define the actions that should be completed to satisfy this
requirement? Each option represents a partial solution.

NOTE: Each correct selection is worth one point.