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Microsoft MB-260 Exam Dumps

Exam Name: Microsoft Customer Data Platform Specialist
Certification Name: Microsoft Certified: Customer Data Platform Specialty

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  • Total Questions: 50
  • Last Updation Date: 8-Sep-2023

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You are a Customer Data Platform Specialist. The sales team asks you for an update on its
requirement to be able to create a marketing list in Dynamics 365 Sales from audience
insights data.
Which validation is necessary to satisfy the sales team’s requirement?

 

Validate ecom_email field is part of the Customer entity profile, and it is not merged with
any other email from a different source.

 

Validate loyalty_email field is part of the unified customer entity profile, and it is not
merged with any other email from a different source

 

Validate email field is part of the Loyalty Member entity and can be used as a filter when
building a segment for export to Dynamics 365 Sales

 

Validate all contacts ingested from Dynamics 365 Sales are included in the segment and
the proper filter is applied


Validate loyalty_email field is part of the unified customer entity profile, and it is not
merged with any other email from a different source


Ability to use segments from the audience insights to generate marketing lists:

The Sales team needs to generate a marketing campaign based on segment of
customers who have a Loyalty email. (loyalty.email)




You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are
assisting them with completing this task.
Which two statements correctly describe how audience insights handles the mapping of
semantic types for entity attributes? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

 

Attributes that are automatically mapped to a semantic type cannot be remapped to a
custom semantic type

 

Attributes must be mapped to the semantic type of ID in order to be used as a primary
key for the entity.

 

The 'Define the data in the unmapped fields' section shows attributes that are not
automatically mapped to a semantic type

 

The 'Review mapped fields' section shows all attributes for which a semantic type is
automatically identified.


The 'Review mapped fields' section shows all attributes for which a semantic type is
automatically identified.


Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/mapentities




You are a Customer Data Platform Specialist. Your company uses both audience insights
and Dynamics 365 Sales. To enhance the customer information within Dynamics 365, you
asked the Dynamics 365 administrators to add the audience insights timeline as a
Customer Card add-in control on the contact form.
The Dynamics 365 administrators asked you to update the company’s Dynamics 365 user
guide and explain how users can use the timeline.
Which action can users perform within the added customer card add-in timeline in
Dynamics 365?

 

Filter the activities on the timeline

 

Delete the activity from the timeline.

 

Edit the activity from the timeline

 

Open the activity from the timeline

 

Sort the activities on the timeline


Filter the activities on the timeline



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