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Marketing-Cloud-Account-Engagement-Specialist Practice Questions

Question # 1
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.
A. True
B. False


A. True

Explanation:

When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar’s reminder and registration emails. This is because Marketing Cloud Account Engagement integrates with GoToWebinar and automatically registers prospects for the webinar when they fill out the form. Marketing Cloud Account Engagement also syncs the attendance and other webinar data with the prospect records. However, Marketing Cloud Account Engagement does not send the webinar emails, which are handled by GoToWebinar.

Question # 2
A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep. How should the Marketing Manager accomplish this?
A. Select General User for the Sender of the email
B. Select Assigned User for the Sender of the email
C. Select Account Owner for the Sender of the email
D. Select Specified User for the Sender of the email


B. Select Assigned User for the Sender of the email

Explanation:

According to the [Salesforce documentation], the best way to accomplish the scenario of sending out an email to a list of prospects that are assigned to several different sales reps, and having each prospect receive the email from their assigned rep, is to select Assigned User for the Sender of the email. This option will use the email address and name of the user who is assigned to the prospect in Salesforce or Marketing Cloud Account Engagement as the sender of the email. This way, the email will appear more personalized and relevant to the prospect, and will increase the chances of engagement and response. Selecting General User, Account Owner, or Specified User will not achieve the same result, as they will use a generic, fixed, or predefined sender for the email, regardless of the prospect’s assigned user. References: [Salesforce documentation]


Question # 3
What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers
A. Landing page submission
B. Mapping new custom fields
C. Form submission
D. Opening an email


A. Landing page submission
C. Form submission

Explanation:

The two activities that trigger a prospect record to sync from Marketing Cloud Account Engagement to the CRM are landing page submission and form submission. A prospect record is a record that contains the information and activities of a potential customer in Marketing Cloud Account Engagement. A sync is a process that updates the data between Marketing Cloud Account Engagement and your CRM system, such as Salesforce or Microsoft Dynamics. A sync can be initiated from Marketing Cloud Account Engagement to the CRM, or from the CRM to Marketing Cloud Account Engagement, depending on the activity or the data change. A landing page submission is an activity that occurs when a prospect fills out a form on a landing page, which is a web page that you create and host in Marketing Cloud Account Engagement to showcase your products or services, offer content, or register for events. A form submission is an activity that occurs when a prospect fills out a form, which is a web element that allows you to collect information from your prospects, such as their name, email, or company. Both landing page submission and form submission trigger a prospect record to sync from Marketing Cloud Account Engagement to the CRM, because they create or update the prospect data in Marketing Cloud Account Engagement, and Marketing Cloud Account Engagement pushes the data to the CRM


Question # 4
LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened. What three data points can be found in the prospect's Audits tab to help determine what updates were made? Choose 3 answers
A. The Lifecycle Report filtered by timeframe
B. The prospect fields that were updated
C. The amount of time the prospect spent viewing the website
D. The lists that that prospect was added to or removed from
E. The data and time when a prospect was assigned


B. The prospect fields that were updated
D. The lists that that prospect was added to or removed from
E. The data and time when a prospect was assigned

Explanation:

The prospect’s Audits tab shows the history of changes made to the prospect’s record, such as field updates, list changes, and assignment dates. These data points can help determine what updates were made during the database clean-up project and how they affected the prospects. The Lifecycle Report, the amount of time the prospect spent viewing the website, and the unique clicks are not data points that can be found in the Audits tab, but they can be found in other reports or tabs in Marketing Cloud Account Engagement. References Prospect Audits

Question # 5
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
A. reCAPTCHA
B. Kiosk/Data Entry Mode
C. Progressive Profiling
D. “Not you”? Link


B. Kiosk/Data Entry Mode

Explanation:

To sign many people up on the same computer at a trade show booth, an Administrator should enable the Kiosk/Data Entry Mode on a Marketing Cloud Account Engagement form. This mode allows multiple form submissions from the same browser without using cookies. It also clears the form fields after each submission and reloads the thank you content. References: Marketing Cloud Account Engagement Kiosk/Data Entry Mode

Question # 6
A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%. What can the marketer share with their stakeholders about the performance of the A/B test?
A. The winning variation did not have any clicks.
B. The A/B test v/as a tie between the two variations.
C. The winning variation did not have any opens.
D. The A/B test winning variation has not been determined.


B. The A/B test v/as a tie between the two variations.

Explanation:

An A/B test list send email is a type of email send that allows marketers to test different versions of an email and measure their performance based on metrics such as opens, clicks, and conversions. The winning version is the one that has the highest percentage of the selected metric. If the winning version shows the percentage by which it out-performed the other version as 0%, it means that both versions had the same performance on the selected metric, and the A/B test was a tie2. References: 2: A/B Testing Your Email Sends

Question # 7
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
A. True
B. False


A. True

Explanation:

A CNAME or vanity alias is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as landing pages, search results and individually tracked links sent in your emails. This is true because a CNAME allows you to use your own domain name instead of the default go.Marketing Cloud Account Engagement.com domain name, which enhances your branding and trustworthiness.

Question # 8
A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Marketing Cloud Account Engagement landing page. What would be the expected behavior when a prospect submits a form designed to show Thank you Content?
A. The prospect will continue to see the form upon submission
B. The discrepancy between the two assets will cause an error
C. The prospect will be redirected to another webpage
D. The form's Thank You Content will still display


C. The prospect will be redirected to another webpage

Explanation:

If a LenoxSoft marketer selects the option “Redirect the prospect instead of showing the form’s Thank You Content” when creating a new Account Engagement landing page, the expected behavior when a prospect submits a form designed to show Thank you Content is that the prospect will be redirected to another webpage ©. This option overrides the form’s Thank you Content and sends the prospect to the specified URL instead. The prospect will not continue to see the form upon submission (A), nor will the discrepancy between the two assets cause an error (B). The form’s Thank you Content will not display (D), as it is replaced by the redirect option. References: Redirect Account Engagement Forms to a Success Page

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Dumps

Exam Name: Salesforce Marketing Cloud Account Engagement Specialist (SU24)
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