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Marketing-Cloud-Account-Engagement-Specialist Practice Questions

Question # 1
Which two considerations should be kept in mind when using completion actions for list emails? (Choose 2 answers)
A. Completion actions based on email link clicks only execute once per prospect.
B. Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
C. Completion actions based on email opens will retroactively apply if added after the email send.
D. Completion actions based on image file downloads only execute once per day.


A. Completion actions based on email link clicks only execute once per prospect.
C. Completion actions based on email opens will retroactively apply if added after the email send.

Explanation: When using completion actions for list emails, you should keep in mind that completion actions based on email link clicks only execute once per prospect, and completion actions based on email opens will retroactively apply if added after the email send. These are important considerations because they affect how your completion actions will work and what results you will see. For example, if you want to add a prospect to a list based on a link click, you should know that the completion action will only fire the first time the prospect clicks the link, not every time. Similarly, if you want to change a prospect’s score based on an email open, you should know that the completion action will apply to all prospects who opened the email, even if they opened it before you added the completion action.

Question # 2
How can you preview/test matches for automation rules before you run them?
A. Run the automation rule to see how many matches there are.
B. Use the automation preview option.
C. Create a list and see how many prospects are affected.


B. Use the automation preview option.

Explanation: You can preview or test matches for automation rules before you run them by using the automation preview option. This option allows you to see how many prospects will be matched by your automation rules without actually running them. You can access this option by clicking the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time. The preview will tell you how many prospects will be matched and show you a sample of them. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule’s actions applied to them.

Answer A is incorrect because running the automation rule will not only show you how many matches there are, but also apply the actions to them, which may not be what you want. Answer C is incorrect because creating a list and seeing how many prospects are affected will not give you the same results as the automation preview option, since the list criteria may not match the automation rule criteria exactly. Answer D is incorrect because there is no such option as the prospect table actions.

Question # 3
A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission. Which feature should they use?
A. Progressive Profiling
B. Always display even if previously completed
C. reCaptcha
D. Dependent Fields


A. Progressive Profiling

Explanation:

The feature that the Marketing Cloud Account Engagement administrator should use to gather a prospect’s company name and job title, but only once they have captured the prospect’s first name, last name, and email address in a previous form submission, is progressive profiling. Progressive profiling is a feature that allows the administrator to display different fields on a form based on the information that the prospect has already provided. This way, the administrator can avoid asking the same questions repeatedly and collect more information gradually. Progressive profiling can be enabled on a form by selecting the option “Always display even if previously completed” for the fields that are required, such as first name, last name, and email address, and selecting the option “Only display if progressive profiling is enabled and the field is blank” for the fields that are optional, such as company name and job title.

This way, the form will only show the optional fields once the required fields are filled out. Always display even if previously completed, reCaptcha, and dependent fields are not features that can achieve the same goal as progressive profiling. Always display even if previously completed is an option that can be used to enable progressive profiling, but it is not a feature by itself. reCaptcha is a feature that can be used to prevent spam submissions on a form, but it does not affect the fields that are displayed on the form. Dependent fields are fields that are displayed or hidden based on the value of another field, but they do not depend on whether the prospect has already provided the information or not. References Progressive Profiling


Question # 4
LenoxSoft’s Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren’t being counted in the list email report. Based on this link’s format, why wouldn’t it have been re-written for tracking?
A. The link should start with http or https to be automatically re-written.
B. The link should contain a wildcard to be automatically re-written.
C. The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.
D. The link should be populated with variable tags to be automatically re-written


A. The link should start with http or https to be automatically re-written.

Explanation:

The reason why the email link www.lenoxsoft.com was not re-written for tracking is that the link should start with http or https to be automatically re-written. Marketing Cloud Account Engagement automatically re-writes links in emails to track the clicks and measure the engagement of the recipients. However, Marketing Cloud Account Engagement only re-writes links that start with http or https, as these are the protocols that indicate a web address. The link www.lenoxsoft.com does not have a protocol, so Ma rketing Cloud Account Engagement does not recognize it as a web address and does not re-write it for tracking. The other options are not relevant for link re-writing. The link does not need to contain a wildcard, point to go.Marketing Cloud Account Engagement.com, or be populated with variable tags to be automatically re-written. These are features that can be used to create dynamic or custom links, but they are not required for link re-writing. References [Link Click Tracking]

Question # 5
How could a visitor convert to a prospect?
A. Download an eBook
B. Open a Marketing Cloud Account Engagement email
C. Submit a Marketing Cloud Account Engagement form
D. Watch a video hosted in Wistia


C. Submit a Marketing Cloud Account Engagement form

Explanation: The way that a visitor can convert to a prospect is by submitting a Marketing Cloud Account Engagement form. A visitor is an anonymous person who visits a website that has Marketing Cloud Account Engagement tracking code installed. A visitor can be identified by their IP address, location, browser, device, and pages viewed. A visitor can also be tracked by Marketing Cloud Account Engagement cookies if they have visited the website before. A visitor can convert to a prospect when they provide their email address to Marketing Cloud Account Engagement through a form, a form handler, a landing page, or a custom redirect. A prospect is a known person who has a record in Marketing Cloud Account Engagement and can be associated with a lead or a contact in Salesforce. A prospect can be tracked by their email address, activities, score, grade, and other fields. A prospect can also be segmented, nurtured, and qualified by Marketing Cloud Account Engagement. Option A is not correct because downloading an eBook does not necessarily convert.

Question # 6
Which of these are default user roles?
A. Administrator
B. Admin Vacation
C. Marketing
D. Sales Manager
E. Sales Manager's Assistant


A. Administrator
C. Marketing
D. Sales Manager

Explanation: These are the default user roles that are included with Marketing Cloud Account Engagement1. They have different levels of access and permissions to perform various tasks in Marketing Cloud Account Engagement. You can also create custom roles from a default role or from scratch.

Question # 7
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
B. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
C. Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
D. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.


A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Explanation:

The automatic workflow that can be created to prevent the unassigned prospects from getting assigned is to create an automation rule based on the prospects’ time to adjust their score to 0 if they haven’t been active in 60 days. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later. This prevents duplicate or conflicting actions from being applied to the same prospect1. Therefore, an automation rule is ideal for creating a workflow that resets the score of the unassigned prospects who have been inactive for 60 days, and prevents them from getting assigned by another automation rule that assigns prospects based on their score. To create an automation rule, you need to specify the criteria and the actions that you want to execute. For example, you can create an automation rule that matches prospects who have not been assigned to a user, have not had any activity in the last 60 days, and have a score greater than 0, and then use the action Adjust Score to set their score to 0.

Question # 8
What factors are involved with and determine email deliverability? (Choose 2)
A. Sender Policy Framework (SPF)
B. Domain Keys
C. Sender ID
D. Whitelist
E. CAN-SPAM


A. Sender Policy Framework (SPF)
B. Domain Keys

Explanation:

Email deliverability is the measure of how successfully your emails reach the inbox of your recipients without bouncing or being marked as spam. Email deliverability depends on several factors, such as your sender reputation, your email content, and your email authentication. Two of the most important email authentication methods are Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). SPF is a protocol that allows you to specify which IP addresses are authorized to send emails from your domain. DKIM is a protocol that allows you to digitally sign your emails with a private key and verify them with a public key published in your domain’s DNS records. Both SPF and DKIM help prevent email spoofing and phishing, and improve your sender reputation and deliverability

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Dumps

Exam Name: Salesforce Marketing Cloud Account Engagement Specialist (WI25)
Certification Name: Marketers

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