Question # 1 A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?
A. Exclusion ScriptB. DoNotTrack AttributeC. Consent Management
Click for Answer
B. DoNotTrack Attribute
Answer Description Explanation:
The DoNotTrack attribute is a personalization string that can beused to prevent Marketing
Cloud from tracking opens and clicks for a specific subscriber. It can be set to true or false in the subscriber’s profile or in a data extension field. If it is set to true, Marketing Cloud will not record any opens or clicks performed by that subscriber.
Question # 2 A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly
newsletter to subscribers. The audience is located in one data extension, but they also
want to send to a partner seed list.
Which tool method should the specialist use? A. Multi-Step JourneyB. User Initiated SendC. Automation Studio Email Activity
Click for Answer
B. User Initiated Send
Answer Description Explanation: User InitiatedSend is the method that the specialist should use. User
Initiated Send is a feature that allows you to create and send an email message to one or
more data extensions or lists at any time. You can also schedule the send for a future date
and time or set it to recur at regular intervals. You can use this feature to automate sending
the weekly newsletter to subscribers in one data extension and a partner seed list. Multi-
Step Journey is not necessary if you only want to send one email message without any
other journey activities. Automation Studio Email Activity is not suitable if you want to send
to a partner seed list, as it only supports data extensions as sendable audiences.
Question # 3 The marketing team wants to split their primary customer data extension into 10 separate
segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension? A. Filter Data ActivityB. Random Data ExtensionC. SQL query activity
Click for Answer
B. Random Data Extension
Answer Description Explanation:
To easily segment the data extension into 10 separate segments, you should use the
random data extension feature. This feature allows you to create a new data extension with
a random sample of records from an existing data extension. You can specify the number
of records or the percentage of records to include in the random data extension.
Question # 4 Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique? A. Mark the field as the Primary Key.B. Mark the data extension as Sendable.C. Use Email Address as Subscriber Key.
Click for Answer
A. Mark the field as the Primary Key.
Answer Description Explanation:
marking the field as the Primary Key is what a marketer should do to ensure the Email
Address field values are unique in a data extension. A primary key is a field or a combination of fields that uniquely identifies each row in a data extension.If a field is marked as a primary key, it cannot have duplicate values or null values. Marking the data extension as Sendable or using Email Address as Subscriber Key does not ensure uniqueness of field values.
Question # 5 A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
A. Fire EventB. Import FileC. File Transfer
Click for Answer
C. File Transfer
Answer Description Explanation: File transfer is the activity that is missing from the automation. Filetransfer is used to move files from one location to another, such as from Marketing Cloud to an SFTP server. Without this activity, the data extract will create a .csv file in Marketing Cloud, but it will not send it to the SFTP server. Fire event is usedto trigger a journey or an automation from another automation. Import file is used to import data from a file into a data extension.
Question # 6 A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplishthis? A. Tracking Extract > Import Activity > SQL ActivityB. Tracking Extract > Import Activity > Data Extension ExtractC. Tracking Extract > File Transfer > Import Activity
Click for Answer
C. Tracking Extract > File Transfer > Import Activity
Answer Description Explanation:
To import the Not Sent extract into a data extension, you need to use three activities in
Automation Studio: a tracking extract activity to generate the extract file, a file transfer
activity to move the file to the import folder, and an import activity to import the file into a
data extension.
Question # 7 Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
A. AppendB. OverwriteC. Add and Update
Click for Answer
B. Overwrite
Question # 8 A marketer wants to better organize their assets in Marketing Cloud. What should they do
to improve searching and filtering in Content Builder? A. Add assets to folders upon creation.B. Add descriptive tags to each asset upon creation.C. Add a description to each asset upon creation.
Click for Answer
B. Add descriptive tags to each asset upon creation.
Answer Description Explanation:
Adding descriptive tags to each asset upon creation is the best way to improve searching
and filtering in Content Builder. Tags are keywords that help you identify and categorize
your assets based on different criteria, such as type, purpose, theme, etc. You can use
tags to search for specific assets or filter them by one or more tags. Adding assets to
folders upon creation is also helpful, but it does not allow you to assign multiple
categories to an asset. Adding a description to each asset upon creation is useful for
providing more information about the asset, but it does not help with searching and filtering.
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