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Salesforce-Data-Cloud Practice Questions

Question # 1
Which three options can be used to build a filter in the Segmentation Canvas?
A. Data Lake Objects
B. Streaming Insights
C. Calculated Insights
D. Related Attributes
E. Direct Attributes


B. Streaming Insights
C. Calculated Insights
E. Direct Attributes



A window function is a unique requirement of a Streaming Insight query. It defines the time interval for the query to run on the streaming data and the frequency of the query execution.

References:

https://help.salesforce.com/s/articleView?id=sf.c360_a_streaming_insights.htm &type=5

Question # 2
Which option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?
A. Marketing Cloud Connect API
B. Email Studio Starter Data Bundle
C. Profile attributes are not yet supported
D. Automation Studio and Profile API


D. Automation Studio and Profile API

Explanation:

This option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis. You can use Automation Studio to export profile attributes to a data extension and use the Profile API to send them to Data Cloud. References: https://help.salesforce.com/s/articleViewid=sf.c360_a_data_cloud_marketing_cloud_data_foundation.htm &type=5

Question # 3
Which two steps are required when configuring a Marketing Cloud activation? (Choose 2 answers)
A. Set an Activation Schedule
B. Select an Activation Target
C. Add Additional Attributes
D. Select Contact Points


B. Select an Activation Target
D. Select Contact Points


Question # 4
The website team at Cumulus Financial Services wants to understand which identified users have browsed the jobs page on their website at least twice within the last 12 hours. Which component should a consultant recommend to achieve this goal?
A. Streaming Insight
B. Calculated Insight
C. Streaming Data Transformation
D. Segment


A. Streaming Insight

Explanation:

This component should be recommended to achieve the goal of understanding which identified users have browsed the jobs page on their website at least twice within the last 12 hours. Streaming Insight allows you to query and filter data from real-time streams using window functions and aggregation functions. References: https://help.salesforce.com/s/articleView?id=sf.c360_a_streaming_insights.htm &type=5

Question # 5
A customer wants to create segments of users based on their Customer Lifetime Value. The source data that will be brought into the Data Cloud does not include that KPI. What process should be followed to achieve this outcome?
A. Map Data to Data Model > Create Calculated Insight > Use in Segmentation
B. Ingest Data > Map Data to Data Model > Create Calculated
C. Insight > Use in Segmentation
D. Ingest Data > Create Calculated Insight > Use in Segmentation
E. Create Calculated Insight > Map Data to Data Model > Use in Segmentation


B. Ingest Data > Map Data to Data Model > Create Calculated




Explanation:

To create segments of users based on their Customer Lifetime Value, the customer needs to first ingest the source data into Data Cloud, then map the data to the Customer 360 data model, then create a calculated insight using the formula editor, and finally use the calculated insight in segmentation.

Question # 6
An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature can help with this use case?
A. Transformation Formulas
B. Data Harmonization
C. Value Suggestion
D. Global Picklists


C. Value Suggestion

Explanation:

Value suggestion is a feature of Data Cloud that allows you to identify and select text attributes from a picklist of options. You can use value suggestion to standardize values across different data sources and improve data quality. References: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_value_suggestion.htm &type=5

Question # 7
Which three out-of-the-box connectors are available for Data Cloud?
A. Marketing Cloud
B. B2C Commerce
C. Slack Connector
D. Amazon S3
E. Amazon Redshift Connector


A. Marketing Cloud

B. B2C Commerce

D. Amazon S3

Explanation:

These three out-of-the-box connectors are available for Data Cloud. They allow you to ingest data from Marketing Cloud, B2C Commerce, or Amazon S3 into Data Cloud and map it to the Data Cloud data model. References: https://help.salesforce.com/s/articleView id=sf.c360_a_connectors.htm &type=5

Question # 8
Which two features are impacted by the timezone setting in the org Data Cloud is provisioned in?
A. Segment Schedule
B. Identity Resolution
C. Ingestion Schedule
D. Activation Schedule


A. Segment Schedule

D. Activation Schedule

Explanation:

These two features are impacted by the timezone setting in the org Data Cloud is provisioned in. The segment schedule determines how often a segment is refreshed based on the selected timezone. The activation schedule determines how often a segment is exported to an activation target based on the selected timezone. References: https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_schedule.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_activation_schedule.htm &type=5


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